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HCP pharma
“The next drug salesman
I see, I'm going to give
him one of these with
MY name on it.”


© 2025 Neil Wagner. All rights reserved.

Storz is the leader in the field of eye surgery operating room technology.



Storz is the leader in the field of eye surgery operating room technology.

Nexium was the Rx follow-on to Prilosec when that brand went off-patent and OTC.



Nexium was the Rx follow-on to Prilosec when that brand went off-patent and OTC.
Nexium Launch print ads
Storz Eye Surgery print ads

American-made DentalEZ model 430 is considered to be the Cadillac of fiberoptic dental operatory handpieces.



American-made DentalEZ model 430 is considered to be the Cadillac of fiberoptic dental operatory handpieces.
Dental Eze ad campaign

Unbranded Yervoy collateral prompting oncologists to consider the treatment option preferences of their metastatic melanoma patients.


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Unbranded Yervoy collateral prompting oncologists to consider the treatment option preferences of their metastatic melanoma patients.

Unbranded Yervoy collateral prompting oncologists to consider the treatment option preferences of their metastatic melanoma patients.


Describe your image here

Unbranded Yervoy collateral prompting oncologists to consider the treatment option preferences of their metastatic melanoma patients.
Yervoy unbranded collateral

HCP brochure touting the simplicity and ease of prescribing and dosing Entyvio for Crohn's and UC.


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HCP brochure touting the simplicity and ease of prescribing and dosing Entyvio for Crohn's and UC.
Entyvio "All the same" HCP brochure

GAD, or General Anxiety disorder is an under-diagnosed aspect of clinical depression. Buspar was the first drug approved for general anxiety symptoms in conjunction with clinical depression.

GAD, or General Anxiety disorder is an under-diagnosed aspect of clinical depression. Buspar was the first drug approved for general anxiety symptoms in conjunction with clinical depression.
Buspar spread ad

Omnicef was a next-generation antibiotic found safe for use in peds, and was particularly effective against every parent's fear, otitis media (earache).

Omnicef was a next-generation antibiotic found safe for use in peds, and was particularly effective against every parent's fear, otitis media (earache).
Omnicef launch ad

Prandin DM to endocrinologists highlights its prandial action compared to the continuous effects of sulfonylureas, which can result in hypoglycemia between meals and during the night.

Explains the superiority of a prandial rather than a continuous action to control blood glucose levels.

When it comes to insulin production, sometimes 'when' is more important than 'how much'.

Prandin DM to endocrinologists highlights its prandial action compared to the continuous effects of sulfonylureas, which can result in hypoglycemia between meals and during the night.
Prandin Endo DM 1

DM to endocrinologists addressing misconceptions about Prandin, first in a new class of diabetes drugs. Based on the idea that it is sometimes easier to describe what something new is not.. rather than what it is.

DM to endocrinologists highlights the differences between the prandial action of Prandin compared to the all-day effects of a sulfonylurea, which can cause severe hypoglycemia.

The dolphin is neither fish nor fowl.

DM to endocrinologists addressing misconceptions about Prandin, first in a new class of diabetes drugs. Based on the idea that it is sometimes easier to describe what something new is not.. rather than what it is.
Prandin Endo DM 2

Prandin: new drug, new indication, new class. DM campaign to endocrinologists defining key terms and ideas relating to this unique type 2 diabetes drug.

Inside spread highlights the benefits of the prandial action of Prandin vs. the all-day effects of sulfonylureas, which can cause severe hypoglycemia.

"Physiological"; to work with the body's natural functions.

Prandin: new drug, new indication, new class. DM campaign to endocrinologists defining key terms and ideas relating to this unique type 2 diabetes drug.
Prandin Endo DM 3