direct response
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Available exclusively to Audi owners, the Audi Rewards Card earns points good towards exclusive Audi merchandise and events with every use.
Available exclusively to Audi owners, the Audi Rewards Card earns points good towards exclusive Audi merchandise and events with every use.
The Software Advantage Club was a way for Microsoft to unload unsold children's software inventory to parents at a discount.
The Software Advantage Club was a way for Microsoft to unload unsold children's software inventory to parents at a discount.
Microsoft Kids' Software Club DM
Audi Rewards Card launch DM
Cadillac was retiring the Fleetwood badge, and needed to clear out a 60,000 car inventory. A 3-wave DM campaign offered free events, a coffee-table book, and special car prices to former and current Fleetwood owners.
Cadillac was retiring the Fleetwood badge, and needed to clear out a 60,000 car inventory. A 3-wave DM campaign offered free events, a coffee-table book, and special car prices to former and current Fleetwood owners.
Cadillac Fleetwood DM
Every use of the MGM Grand Rewards Card earned the cardholder points toward exclusive amenities, rewards, and special offers at any of the MGM Grand hotel properties in the US.
Every use of the MGM Grand Rewards Card earned the cardholder points toward exclusive amenities, rewards, and special offers at any of the MGM Grand hotel properties in the US.
MGM Grand Visa Card acquisition DM
The Catera was Cadillac's first attempt to compete with Lexus and BMW in the hotly contested luxury sedan market. To build interest prior to launch, a 3-month long "Catera Roadtrip" event invited potential buyers to join celebrities like Dennis Miller and Al Michaels on a fictional cross-country trip featuring events and prizes at every stop.
Cadillac Catera launch
Cadillac Catera launch
The Catera was Cadillac's first attempt to compete with Lexus and BMW in the hotly contested luxury sedan market. To build interest prior to launch, a 3-month long "Catera Roadtrip" event invited potential buyers to join celebrities like Dennis Miller and Al Michaels on a fictional cross-country trip featuring events and prizes at every stop.
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Cadillac Catera launch DM