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DTC pharma
“Why is the couple in the
TV commercial sitting
in separate Lucie and
Ricky bathtubs?”



A patient support program designed specifically for patients being treated for CML with Sprycel.



A patient support program designed specifically for patients being treated for CML with Sprycel.
My Sprycel Support patient welcome kit

A diabetes wellness collateral program that can be personalized with an individual doctor's practice name and address.



A diabetes wellness collateral program that can be personalized with an individual doctor's practice name and address.
Lily Diabetes wellness collateral

Patient brochurel and quarterly newsletter featuring Sally Fields, long-running spokesperson for Boniva, a medication used to treat osteoporosis in women over 50.



Patient brochurel and quarterly newsletter featuring Sally Fields, long-running spokesperson for Boniva, a medication used to treat osteoporosis in women over 50.
Boniva waiting room brochure and DM

DM and print campaign breaking just in time for beach and barefoot summer weather. Lamisil is a prescription medicine that, unlike topical creams, treats fungal nail infection "from the inside out."



DM and print campaign breaking just in time for beach and barefoot summer weather. Lamisil is a prescription medicine that, unlike topical creams, treats fungal nail infection "from the inside out."
Lamisil print and DM

Cardiovascular health brochures for distribution by pharmacists as a major point of contact in the improvement of CV health.



Cardiovascular health brochures for distribution by pharmacists as a major point of contact in the improvement of CV health.
Pfizer Cardiovascular patient brochures
Pfizer Cardiovascular patient brochures

Patient brochure for HCP offices announcing an easy, reliable test for the cause of their abdominal pain and diarrhea.



Patient brochure for HCP offices announcing an easy, reliable test for the cause of their abdominal pain and diarrhea.
© 2025 Neil Wagner. All rights reserved.
"Could it be IBS?" patient brochure

Unbranded DM campaign directed at type 2 diabetes patients moving from medications like metformin to the use insulin in their treatment plan.



Unbranded DM campaign directed at type 2 diabetes patients moving from medications like metformin to the use insulin in their treatment plan.
Lantus unbranded DM

First of an ongoing compliance and wellness DM campaign for users of Lantus long-acting insulin.



First of an ongoing compliance and wellness DM campaign for users of Lantus long-acting insulin.
Lantus user DM campaign

Each new Byetta patient was given the option to enroll in the "Byetta By Your Side" a patient compliance program offering free information, books, diary, calendar and tips on managing Type 2 diabetes.



Each new Byetta patient was given the option to enroll in the "Byetta By Your Side" a patient compliance program offering free information, books, diary, calendar and tips on managing Type 2 diabetes.
Byetta patient welcome kit

Second mailing in the Byetta By Your Side patient compliance program



Second mailing in the Byetta By Your Side patient compliance program
Byetta patient follow-up DM